Barbara is a passionate executive with 20 years’ global experience in driving growth through marketing and innovation strategies in startups and multi-billion dollar businesses across B2B and B2C.
Barbara joined Microsoft as VP Education in 2017 to help empower students around the world in their learning journey. Before, she served as Chief Marketing Officer of Taulia and Addepar, B2B fintech companies where she helped double the respective businesses. Barbara was Senior Vice President and Managing Director of SAP Labs North America, where she drove innovation strategies, directed key innovations in Mobile, Cloud, and Big Data, and incubated various new businesses as well as the startup ecosystem. She held leadership positions at SAP since 2001, including SVP Portfolio Marketing, COO Solution Marketing, and VP Supplier Relationship Management Strategy. She worked as a management consultant in London and Frankfurt serving clients in High Tech, CPG and Financial Services, after spending several years with The Coca-Cola Company in Atlanta and Deutsche Bank in Germany.
Barbara serves on the Board of Trustees of the Anita Borg Institute for Women in Technology, on the Board of Trustees of The St. Thomas School, and was a Board Director of the German American Business Association, the Silicon Valley Leadership Group and SVForum. Barbara has been recognized by German Business Magazine Capital among the “Top 40 under 40”. She holds an MBA from the University of Michigan Business School and The University of Saarbruecken/Germany.